About Us and HOW WE DO Self-Marketing - WISDOM - 2009
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'He/She who controls the Past controls the Future ..... He/She who controls the Present controls the Past .''
BECAUSE , ''if you want to be rich , you've got to read and understand numbers .''
''The rich acquire ASSETS and the POOR and MIDDLE CLASS acquire LIABILITIES !''
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The basic problem stems from their FINANCIAL ILLITERACY
.....and not understanding the difference between an ASSET and a LIABILITY !
The POOR and MIDDLE CLASS all too often allow ''the power of money to control them .''
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SO , LEARN THESE LIITLE TRICKS ....
HUMANS DON'T WANT to THINK
LEARN the SHORTCUTS PEOPLE USE
MARKET ECONOMY vs. SOCIAL ECONOMY
SYSTEMIZE TESTING in YOUR BUSINESS
ETHICAL CONCERNS
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BASIC MARKETING and ADVERTISING TIPS
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A HEADLINE - Advertisements and Sales Letters should have headlines . A company name is not a headline . The headline must capture the reader's attention and convey a compelling reason for them to start reading the ad or continue looing on your web page .
PROVIDE BENEFITS , not just features - A FEATURE is something a product or service does . A BENEFIT is what the buyer gets from it . For example , a ''hard candy coating'' is a product feature . BUT ......''.so the candy doesn't melt in your hand'' is a benefit .
BE DIFFERENT - Try not to have your advertising look like everybody else's . STAND OUT [ from the CROWD and the COMPETITION ] and get attention !.......and then apply these other TIPS to 'MAKE the SALE' .
GUARANTEES - If you offer a GUARANTEE , say it proudly !
People are skeptical . Take their risk away . and they'll be much more likely to buy from you .
TESTIMONIALS - What some else says about you is a thousand times more effective than what you say about yourself ! Get testimonials from your existing good clients and use them in your ads , sales letters , and your websites . Let your prospects see what your happy clients have to say .
BE SURE to tell the readers and viewers exactly what to do ! This is called the ''CALL to ACTION'' .
PROSPECTS must be LED . If you want them to call you .....SAY SO , DIRECTLY ! For example .....''CALL NOW ! ''
Don't leave anything to chance in your advertising or website marketing . Give them clear reasons why they should do business with you and then tell them exactly what to do next !
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compliments of
Atty. GEORGE A TETREAULT , Jr.
''in real estate since 1949 .....and still learnig''
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''get yourself a good knowledgeable Coach & Mentor''
''experience does count''
''come follow me''
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Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.
We would welcome the opportunity to earn your trust and deliver you the best service in the industry .
Hours:
Mon - Fri: 9AM - 5PM
Sat: 10AM - 5PM
Sun: Closed
