About Us and HOW WE DO Self-Marketing - WISDOM - 2009
'He/She who controls the Past controls the Future ..... He/She who controls the Present controls the Past .''
BECAUSE , ''if you want to be rich , you've got to read and understand numbers .''
''The rich acquire ASSETS and the POOR and MIDDLE CLASS acquire LIABILITIES !''
The basic problem stems from their FINANCIAL ILLITERACY
.....and not understanding the difference between an ASSET and a LIABILITY !
The POOR and MIDDLE CLASS all too often allow ''the power of money to control them .''
SO , LEARN THESE LIITLE TRICKS ....
HUMANS DON'T WANT to THINK
LEARN the SHORTCUTS PEOPLE USE
MARKET ECONOMY vs. SOCIAL ECONOMY
SYSTEMIZE TESTING in YOUR BUSINESS
BASIC MARKETING and ADVERTISING TIPS
A HEADLINE - Advertisements and Sales Letters should have headlines . A company name is not a headline . The headline must capture the reader's attention and convey a compelling reason for them to start reading the ad or continue looing on your web page .
PROVIDE BENEFITS , not just features - A FEATURE is something a product or service does . A BENEFIT is what the buyer gets from it . For example , a ''hard candy coating'' is a product feature . BUT ......''.so the candy doesn't melt in your hand'' is a benefit .
BE DIFFERENT - Try not to have your advertising look like everybody else's . STAND OUT [ from the CROWD and the COMPETITION ] and get attention !.......and then apply these other TIPS to 'MAKE the SALE' .
GUARANTEES - If you offer a GUARANTEE , say it proudly !
People are skeptical . Take their risk away . and they'll be much more likely to buy from you .
TESTIMONIALS - What some else says about you is a thousand times more effective than what you say about yourself ! Get testimonials from your existing good clients and use them in your ads , sales letters , and your websites . Let your prospects see what your happy clients have to say .
BE SURE to tell the readers and viewers exactly what to do ! This is called the ''CALL to ACTION'' .
PROSPECTS must be LED . If you want them to call you .....SAY SO , DIRECTLY ! For example .....''CALL NOW ! ''
Don't leave anything to chance in your advertising or website marketing . Give them clear reasons why they should do business with you and then tell them exactly what to do next !
Atty. GEORGE A TETREAULT , Jr.
''in real estate since 1949 .....and still learnig''
''get yourself a good knowledgeable Coach & Mentor''
''experience does count''
''come follow me''
Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.
We would welcome the opportunity to earn your trust and deliver you the best service in the industry .
Mon - Fri: 9AM - 5PM
Sat: 10AM - 5PM